Social management of the DurexInstagram and Facebook page.
Rebranding of social content for the ‘‘Durex‘‘ brand.
My team and I developed an idea inspired
by the ‘‘Sanremo Italian Song Festival’’ for the Facebook posts,
using the song competition as the main theme.
For Instagram, we decided to center the posts and stories
around the Christmas holiday theme.
The goal is to break down taboos associated with the use
of the product, which can sometimes create embarrassment,
and instead, make sexuality a normal part of people’s daily lives
and open to public discussions.